SANDS DIGITAL MEDIA

“In today’s media environment, a corporate business image or military image is really no different than a Hollywood Celebrity image. I personally style all of our clients in their own theme and set the tone for them in print or on television.”

michael's photo MICHAEL SANDS
MEDIA IMAGE CONSULTANT

Anyone with a phone and a computer can hang out a public relations shingle these days. In fact, with today’s bloggers and party planners fancying themselves as high-powered PR gurus, just about anyone has. That’s why Media Image Consultant MICHAEL SANDS stands out, and away, from this self-absorbed, self-important crowd. For more than 30 years, Michael’s clients have gotten more than just a brief mention on Page 6. They’re called upon to help communicate issues and ideas in industries ranging from fashion to defense, from sports to aerospace, and of course — entertainment.

MICHAEL SANDS has been instrumental in helping the Public Relations industry of the ‘80s transform into Media Consulting in the ‘90s and evolve into the wide range of competencies that constitute today’s Media Image Consulting profession. In fact, he coined the phrase.

MICHAEL UNDERSTANDS CELEBRITIES… AND CELEBRITY

· Michael is the quintessential low-profile high-profile Hollywood insider. His friends are the "Who's Who" of the "A" List in Hollywood.

· For many years, Michael said “Cheese” to the clicks of Nikons. He was a well known New York and European fashion print/runway model, with high profile magazine covers and appearances on the catwalks of New York and Milan. Michael has worked personally with, among others, Cerruti, Avedon, Bill Blass, Pierre Cardin, Geoffrey Beene, Oscar de la Renta, Yves Saint Laurent (pictures on request) in their studios and on location.

· Michael was photographed for: GQ, ESQUIRE, BRIDE'S, L’UOMO VOGUE, PARADE, TIME, the NEW YORK MAGAZINE, NY TIMES SUNDAY MAGAZINE, and even a few JC Penney catalogues.

· Michael knew when it was time to stop saying “Cheese” and start saying “Cheesecake,” as in C’est Cheesecake, his successful LA-based gourmet cheesecake business. The magazines continued to follow, as PEOPLE Magazine devoted a two-page spread to Michael’s thriving business in June 25, 1984, and ENTREPRENEUR made him its cover story in September 1985.

· As an actor, Michael has worked with Michael Douglas, Michael Crichton, Stacy Keach, Jr., and Dennis DeYoung (from legendary ‘70’s band Styx) in his "Don't Wait For Heroes" video on MTV. Michael has appeared on Quincy, Mike Hammer, Coma, in other TV programs as well as commercials and motion pictures. Michael is a member of SAG and AFTRA.

· Recently in print, Michael's expertise is showcased in topical stories that appear in newspapers and magazines: the AP, USA Today, People, Life and Style, In Touch Weekly.

· Fox Television's "Good Day, LA” asked Michael to appear in their May 2006 Sweeps television commercials.

· The media industry itself leverages Michael’s expertise. Print and broadcast media clients worldwide retain him under contract to groom their journalists and producers, and mentor them as they ascend to high visibility positions.

· Remember Mr. Blackwell? You wouldn’t if Michael hadn’t stepped in and resurrected his career. His Worst Dressed lists re-emerged as relevant and newsworthy under Michael’s direction in 1988. Mr. Blackwell counted on Michael's direction and stylized PR campaign for his re-emergence by creating the profit centers for print, television and for his coffee table book “Thirty Years of Fashion Fiascos" and autobiography “From Rags To Bitches."

· Designed and implemented Los Angeles Police Chief Daryl Gates’ campaign and slogan "Gates Must Stay", increasing public awareness during the Rodney King incident.

· As an approved Department of Defense contractor, Michael is also known as the "Go To Guy" for the media, working with the military starting with Desert Shield and Desert Storm, then to the war in Yugoslavia. In September 2002, he supplied resources to Operation Iraqi Freedom, CJTF-7, CPIC in Baghdad and CTF 59 in Cyprus during the Israeli War, and at Camp Fallujah, the Pentagon, various military bases and with other government agencies.

· Conceived the idea that the search for missing persons should go to national media with the launch of the concept through his tireless efforts to search for screenwriter Gary DeVore in 1997.

· Produced and directed CelebrityDoctor.com in 1999, the first live Internet broadcast of male and female celebrities undergoing cosmetic surgery for facelifts. This first of its kind event received worldwide ink and broadcast, as did the unveilings of the new faces. Archived footage is available at www.celebritydoctor.com .

· Quoted throughout Marcia Layton Turner’s 2004 book exploring celebrity chef "Emeril".

· Michael Sands was the "Celebrity Image Consultant" on On Air with Ryan Seacrest chatting about Jackson, Courtney, Martha and Kobe. He was also on "Celebrity Justice" as the "Media Consultant" talking about Naomi and Kobe. "The Big Story" with Rita Cosby featured Michael speaking about Martha and live on "Scarborough Country" discussing Michael Jackson.

· On several Access Hollywood appearances Michael spoke about "HOW STARS RE-BUILD THEIR IMAGE AFTER A NEGATIVE INCIDENT" and the one-hour special "MATCHMAKING CELEBRITIES TOGETHER INTO A BOX OFFICE IMAGE."

"I am grateful to my longtime media pals that have

given me the opportunities to be a part of their publications.”

Michael’s appearances include: The Today Show, NBC Nightly News, Good Morning America, CNN, Hard Copy, CNBC, Inside Edition, MSNBC, E! Canada AM, EXTRA and Celebrity Justice. In print, Michael’s appeared in People Magazine, AP, Reuters, Entrepreneur, Details, Self, USA Today, Los Angeles Times, New York Times, Washington Post and Sunday Mirror (UK) just to name a few.

Sands Digital Media clients have been seen on: The Today Show, Nancy Grace, Anderson Cooper 360, Paula Zahn Now Good Morning America, Fox News Channel, Rita Cosby Live and Direct, MSNBC, World News Tonight, CNN, and in: AP, Los Angeles Times, Vogue, W, Glamour, The Wall Street Journal, People en Espanol, Marie Claire, Self, Harper's Bazaar, Mademoiselle, Elle, Glamour, Parade, and Amica.